Progressive Waste Solutions

Work Example: Online Marketing

Progressive Waste Solutions came to Always On Top for assistance with increasing online visibility, leads and sales. Through a combination of digital marketing tactics, including search engine optimization (SEO) and pay-per-click (PPC) advertising, AOT exceeded client expectations.

Implemented Tactics

  • Implemented tracking metrics and recorded phone calls to gain insight into client’s situation
  • Developed custom local websites and landing pages for each targeted market to increase online conversions/contacts
  • Trained local office staff and salespeople in urgency of answering calls and providing immediate quotes

Notable Results

  • Generated high-quality direct leads from markets across the country through SEO and PPC
  • Moved Progressive Waste website to first page of Google for more than 100 keywords (previously it did not appear in search results for relevant keywords)
  • Increased sales to more than 50 delivered containers/rentals per month

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