Work Example: Online Marketing
Progressive Waste Solutions came to Always On Top for assistance with increasing online visibility, leads and sales. Through a combination of digital marketing tactics, including search engine optimization (SEO) and pay-per-click (PPC) advertising, AOT exceeded client expectations.
- Implemented tracking metrics and recorded phone calls to gain insight into client’s situation
- Developed custom local websites and landing pages for each targeted market to increase online conversions/contacts
- Trained local office staff and salespeople in urgency of answering calls and providing immediate quotes
- Generated high-quality direct leads from markets across the country through SEO and PPC
- Moved Progressive Waste website to first page of Google for more than 100 keywords (previously it did not appear in search results for relevant keywords)
- Increased sales to more than 50 delivered containers/rentals per month